Thursday, September 8, 2016

I never even noticed

And now I can't unsee it.
And you know what else is bugging me?
Because that "lower case" is offset in whitespace,
It's making the centered text look off centered.
That's just fucked up.


WiscoDave said...

“To the best of our corporate research here at 7-Eleven, it is 
believed that the wife of the company’s president during the 1960s thought the look of the name in the logo ‘7-ELEVEN’ seemed a little harsh with ALL CAPS, and she suggested that the N be changed to lower case to make the logo look more graceful,” accordiong to Magaret Chabris, Public Relations Director at 7-Eleven headquarteres in Dallas, Texas. 
Margaret Chabris, in the PR department at the 711 headquarters in Texas, adds: “I just received a reply about your question from the son of a former president who was the son of the company’s founder. 

A graphics designer altered the “n” during the updating of the logo. In the 1960s, the ELEVEN part of the brand name had been capitalized and at a slight angle through the 7. When the Eleven was straightened out, the designer recommended that the ‘n’ be lowercase for smoothness of the graphic.”

Andrew said...

It bugged me also for the month I worked for them while waiting for another job to come open. 11-7 shift in a sketchy part of town where even the cops didn't want to drive, and they sent the uninformed, innocent white boy.

Ed Fost said...

aNal thiNkiNg

hiswiserangel said...

Ed, get the fuck off my blog.

Anonymous said...

Wise Angel One, was that a nice thing to say?( never mind if it was the CORRECT thing to say...)

vaquero viejo

hiswiserangel said...

It was said with all the love in my OCD heart.

rickn8or said...

Sort of like the bajillions FedEx spent working the arrow into their new logo, and nobody notices it until it's pointed out to them.

WSilentThree said...

Ever notice that Sunkist orange soda isn't Sunkist orange soda? It's SINKIST orange soda. Take a close look!

pigpen51 said...

While I was reading what Nasty Ed wrote, I knew he was a goner. Don't fuck with an Angel. Especially one with red hair. Even a stupid man should have known that.